Web Design


Project Overview


Establish branding and build a website that reflects Sydney’s vision for her business.


Brand Development:
Color Palette
Primary and Secondary Typography

Website Redesign:
Faster Picture Load Time
Use of Branding Across Pages
View Website


Before beginning the project, I asked Sydney to respond to my questionnaires in order to determine her branding and website goals. This included:

   User-friendly mobile experience

    Optimized images and faster site load time

   Beautiful branded website pages

   Call to actions that will attract the ideal client

    Straightforward communication

Brand Development

Before our initial meeting for her branding, I had Sydney create a mood board on Pinterest to establish a vibe through pictures that she liked. Sydney’s vision targeted carefree, in the moment, outdoorsy, nature loving people. I like to think of branding as an extension of yourself and is a great way to gain trust with your potential client.

Website Redesign

Once we established her branding, we moved to her website redesign. Sydney provided me with all the written content for the site and her favorite pictures! From there, the new Sydney Kane Photography site was born (originally DMV portraits). Sydney was beyond excited to launch her brand new site for her business and I was so happy for her! The new site helped Sydney move her business to another level and as a result, her sales increased by three times. Below are a few of the new website pages.

View Website

Old Website Pages

Below are a few of the website pages from the old site.